Rene Magritte pictures(up)
A new Minimalist vision has the ready-to-wear collection of Raf Simons, the Belgian, and current Creative Director at Christian Dior; which is running parallel and in perfect harmony, with the new Dior campaign, the one complementing the other, as a perfect visual team.
The campaign lense by the also Belgian, Willy Vanderperre, is sleek and colorful yet completely understated, following Simons aesthetic. The stage has a clear influence from the also Belgian surrealist painter, Rene Magritte where models and flowers look like floating in the space, as well than in the catwalk.
While previous Dior campaigns gave focused on one well-known model - most recently Karlie Kloss, and previously the likes of Kate Moss and Gisele Bündchen - Simons has opted to use four relatively unknown beauties; Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan.
For this Collection, Raf Simons takes the codes of Mr. Dior and transposes them to make the Haute Couture dynamic. It is this looking back to go forward and for instance he takes the architectural symbolism of the 'Bar' suit, which goes to many permutations, as do the ligne 'A' and ligne 'H' jackets in the collection; pleats are inserted architecturally, but perhaps what is most significant is the transformation of the jacket into a mini dress. This new jacket - dress together with the recurring "mini" silhouette are the key motif in the collection.
Enjoy the video...
See what Raf Simons said about his spring summer 2013, ready-to-wear, collection...
" I am a fan of Minimalism", says Raf Simons. "It is a conceptual approach I like, but it is not the only I like. Neither is it only one type of woman that I want to appeal to".
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