'Y Project' is a new laboratory experiment brand, launched for the French Designer Yohan Serfaty, who started his own line in 2008, where he develops his esthetics, mixing all materials and especially, leather, witch became the heart of his collection.
'Y Project' starts from the fact that the fashion industry, and especially men’s fashion, is in full creative renewal. New shapes, new materials enable the conception and the creation of innovative clothes, in line with the metamorphosis of the sensitivity and behavior of men around the world.
'Y Project' is an extension of the designer’s personality and esthetics values. Indeed, this is where he looks for his inspiration and not from trend presentations or other creators’ vision. Each collection is timeless, with some details or their construction evolving over time, while staying faithful to the same general esthetics and creative principals.
The new 'Y Project' catwalk, started with a ‘V’- shaped formation of chairs inserted in the catwalk, where they were seating the models and lit by a matching 'V' of down lights, where the models looked like enigmatic 'laboratory men' inside an experimenting room of a science fiction movie. After that they started moving trough the 'Y' shaped catwalk.
See the beginning of the 'Y Project' new fashion experiment performance show'…
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