MASSIMO...

MASSIMO VITALI 

Massimo Vitali is an Italian photographer, born in Como, in 1944, who studied photograhy in London. He first worked as a photojournalist in the 70s and then as a movie camera operator. His more recent work is fine art photography. For many of his works, Vitali stands on a podium four or five meters high, and uses large-format film cameras to capture hign-resolution details over a broad expanse in locations such as beautiful beaches and pools. 

In a recent interview when someone ask him, where do you feel most inspired? "When my tripod is set up on the right beach" said him.

And to the following question, about What does him considered her greatest achievement?

"To have transformed the way of taking pictures from the simple search for a photo to remaining static, seeing things from a personal point of view. The concept accounts for more than the photo" him answered.

What him, never imagined, was the fact that this beautiful pictures from the pools, could be choose used someday for any fashion designer, like a visual texture, but Jack McCollough and Lazaro Hernandez, creative designers for Proenza Schouler, used the creative and colorful, FADDISH pictures, like one of the subject of the last collection, where the dresses looked like a moving pictures, showing a rich visual message to delight the eyes.

Enjoy the video...